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Svbtle

Three beautiful business models

Silicon Valley puts tremendous focus and attention around products and their interfaces, interactions, and form-factors. And with good reason because it’s really hard to 1.) distill abstract human wants and needs into actionable insights, and then 2.) productize those insights into apps, websites, or devices. Within the last 5-10 years, the technology component in many classes of products have become more and more of a commodity. In conjunction, the target demographics have expanded from just geeky early adopters to virtually everyone in the world. As a result, companies today compete more and more on design and interface. In fact, the very best products have an essence of aesthetics ascribed to them. They’re elegant and beautiful, and even sometimes get put into modern art...

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